- Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work Digiday
- e4m Report Card: AI leads the charge across marketing & advertising spends in 2024 Exchange4Media
- The twin tracks of AI progress: Ad hype vs tech realities CoinGeek
- From Dadar to Delhi: How AI-powered storytelling is reshaping Indian advertising Mint
- Infosys’ Satish HC on how AI is redefining marketing strategies and boosting ROI The Financial Express
Why early generative AI ads aren't working and how creatives will shift to integrate the tech into their work – Digiday
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