In today’s fast-paced digital landscape, growth marketing has become the key to scaling businesses, driving customer acquisition, and maximizing revenue. The best growth marketers combine data-driven strategies, innovative experimentation, and creative storytelling to achieve remarkable results.
Whether you’re a startup founder, a marketing professional, or an aspiring growth hacker, following these top 10 growth marketers in 2025 will keep you ahead of the game.
1. Andrew Chen – General Partner at Andreessen Horowitz
Why Follow Him?
Andrew Chen is one of the most well-known figures in the growth marketing world. As a former growth lead at Uber and now a general partner at Andreessen Horowitz (a16z), he invests in and advises some of the top tech startups. His blog and book, The Cold Start Problem, offer invaluable insights on network effects, viral growth, and scaling businesses.
📌 Follow Andrew: @andrewchen
2. Brian Balfour – Founder & CEO of Reforge
Why Follow Him?
Brian Balfour is a growth thought leader who previously led growth at HubSpot before founding Reforge, a growth education company. His essays and courses provide deep insights into growth loops, retention strategies, and acquisition channels that drive sustainable business growth.
📌 Follow Brian: brianbalfour.com
3. Lenny Rachitsky – Creator of Lenny’s Newsletter
Why Follow Him?
Lenny is a former Airbnb growth product manager who now runs Lenny’s Newsletter, one of the most popular growth and product-focused newsletters in tech. He interviews industry leaders and shares practical frameworks on growth, user acquisition, and retention.
📌 Follow Lenny: lennysnewsletter.com
4. Casey Winters – Chief Product Officer at Eventbrite
Why Follow Him?
Casey Winters has worked at companies like Pinterest, Grubhub, and Eventbrite, specializing in scaling products and driving user retention. His blog offers tactical advice on building sustainable growth models and overcoming common startup challenges.
📌 Follow Casey: caseyaccidental.com
5. Kyle McCarthy – Growth Marketing Expert
Why Follow Him?
Kyle McCarthy has led growth marketing for multiple startups, focusing on influencer partnerships, performance marketing, and viral growth strategies. His data-driven approach has helped businesses scale rapidly by leveraging paid media, organic social, and community-led growth.
📌 Follow Kyle: kylemccarthy.com
6. Morgan Brown – VP of Growth at Shopify
Why Follow Him?
Morgan Brown is the VP of Growth at Shopify, previously holding key roles at Facebook, GrowthHackers, and Inman News. His expertise in growth hacking, funnel optimization, and retention strategies makes him a must-follow for marketers looking to scale.
📌 Follow Morgan: @morganb
7. Noah Kagan – Founder of AppSumo
Why Follow Him?
Noah Kagan, the founder of AppSumo, is known for his no-nonsense approach to marketing and growth. His YouTube channel and blog provide hands-on tutorials on growth hacking, online marketing, and entrepreneurship.
📌 Follow Noah: okdork.com
8. Wes Bush – Founder of Product-Led Growth
Why Follow Him?
Wes Bush is a pioneer of the Product-Led Growth (PLG) movement, helping SaaS companies optimize self-serve funnels, free trials, and user onboarding. His insights are essential for companies looking to scale without heavy reliance on paid marketing.
📌 Follow Wes: productled.com
9. Julie Zhou – Growth & Marketing Advisor
Why Follow Her?
Julie Zhou has worked at Google, Yik Yak, and other fast-growing startups, leading growth marketing, brand positioning, and performance marketing. Her LinkedIn posts and Medium articles offer practical advice for early-stage startups looking to achieve product-market fit.
📌 Follow Julie: @julieyzhou
10. Peep Laja – Founder of CXL
Why Follow Him?
Peep Laja is an expert in conversion optimization and data-driven marketing. As the founder of CXL, he teaches growth marketers how to run A/B tests, improve UX, and increase conversions. If you’re focused on CRO and analytics, Peep’s insights are invaluable.
📌 Follow Peep: cxl.com
Conclusion
Growth marketing is a constantly evolving field, and following the top experts in the industry can give you a competitive edge. Whether you’re interested in product-led growth, paid acquisition, SEO, influencer marketing, or conversion optimization, these top 10 growth marketers will help you stay ahead in 2025.
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