Selecting the proper technology partner is like searching for a needle in a haystack. The tech industry is overflowing with solutions, yet businesses still struggle to connect with the right vendors. That’s where Tonya Turrell steps in. With over 25 years of experience in B2B lead generation, she saw the problem firsthand and decided to build something better.
As an expert leader in the tech field, Turrell stands apart from typical entrepreneurs in the IT space. Her career development aligns with her commitment to technology innovation, and she strives to transform how businesses find the tech solutions they need. Turrell established The Launchpad in 2020 not as another agency but as the first step of a bigger vision: a SaaS marketplace that would automate IT matchmaking.
TechnologyMatch.com is the backbone of The Launchpad, a platform designed to eliminate guesswork in tech procurement. Think of it as a dating site for businesses and tech vendors. When companies searching for IT solutions input their needs, the platform connects them with the right technology providers. No more unsolicited sales calls, no more endless research, just direct, meaningful connections.
The concept that evolved into TechnologyMatch.com stayed with Turrell for numerous years before coming to life. She has expressed shock at the fact that nobody had done it before her since the idea just makes so much sense. The match-making concept represents an obvious and useful solution. Her team, together, worked for numerous years to perfect lead generation methods. That experience laid the foundation for what would become a game-changer in the industry.
If there were two words to define The Launchpad’s operations, they would be precision and efficiency. Users can filter search results based on budget, location, and business needs. System users retain complete privacy because the platform waits until companies choose vendor assistance. Businesses gain full control of their procurement process while escaping the frustration of pushy salespeople when they use The Launchpad.
Through The Launchpad, IT buyers gain an effortless experience in finding new technologies by bypassing typical vendor outreach procedures. Tech vendors easily access companies which need their solutions. It’s a win-win model reshaping how businesses approach tech procurement.
This marketplace is upheld by a team with years of joint work experience. According to Turrell, the team members at The Launchpad maintain exceptional teamwork capabilities and that is what makes it work. Through extensive teamwork, The Launchpad developed its transition from a traditional agency model to a tech-driven matchmaking platform that is redefining B2B connections.
As the founder and CEO of The Launchpad, Tonya Turrell has helped businesses ignite their sales and generate high-quality leads, earning her a spot on the 2024 Inc. Female Founders 250 list. With over two decades of experience, she has successfully built and scaled multiple ventures, including Leads OnDemand, Inc., where she served as Co-Founder and President. Her achievements have been widely recognized, including ranking #123 on the 2023 Inc. 5000 Fastest Growing Companies list and #209 in 2015. A recipient of Orlando Magazine’s 2022 Woman of the Year award, she holds a BA in Psychology from the University of Hawaii at Manoa and is certified by both WBENC as a Women’s Business Enterprise and FMSDC as a Minority Business Enterprise.
The rapid technological progress of our modern world should not force businesses to endure complicated solution searches. The Launchpad and its leader Tonya Turrell are building a smarter and more efficient path for technological procurement services.
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